Marketing Your Business

Rest assured. We’ve got you covered. When it comes to your Grand Opening you’ll have new members and Birthday parties already on your calendar. We’ve been there, done that and we’ll show you how.

Your Marketing Plan

We want you busy operating a great Romp n’ Roll center. So, we’ve anticipated every marketing need under the sun to reduce the time you have to devote to marketing planning.

Of course, you’ll never stop looking for new members. That’s why we’re always working ahead on your next campaigns. From year to year, we’ll help with seasonal and general awareness campaigns that increase your visibility in the community. Keeping members by delivering great experiences is the most significant marketing effort you can undertake. Encouraging positive word-of-mouth let’s happy members do the “selling” for you. And with a trial class offer there’s every reason a steady stream of new parents will walk in your door.

And what marketing program would be complete these days without regular social media content, blogs and programs encouraging more community awareness, likes and follows, all to keep current members engaged and educate prospective members.

Getting the Word Out Is Important

Much of your reputation will be built through word-of-mouth and social media. These are the two most powerful methods of “spreading the word”. We want to give parents every reason to try us out and then share their great experiences with their friends and other family members. That’s how we forge strong sustainable bonds within our communities.

You’ll find many new members from the guests attending another child’s birthday party. After they experience your stress-free Romp n’ Roll center and watch the children play and socialize together, they’ll want that experience for their own children as well. On such little things are great businesses built.

Your Online Store

You’ll have a one-stop online resource for all things Romp n’ Roll at your fingertips. All approved materials for your Romp n’ Roll can be personalized for your community. And everything already fits in with the Romp n’ Roll brand.

A partial list of items includes digital marketing flyers, materials for local marketing campaigns, social media, business cards, postcards, window clings, promotional items, apparel and even plush toys.

Get New Members

A question we’re asked all the time is…how will you help me find, keep and reactivate members? Well, we’ve got you covered. As part of the child entertainment franchise, you can rely on our marketing & support to take advantage of an industry full of birthday party business opportunities .

Prior to your Grand Opening, we’ll help you mine the market for advance memberships. It’s not unusual for a new location to open with 100 or more new members on Week One. Of course, the best way to keep members is by delivering a great experience to both parents and their kids. And you’ll receive all your pre-Grand Opening training and get plenty of ongoing support to achieve that lofty goal.

The information below comes from three locations that opened in 2017. These results appear in our FDD Section Item 19 to highlight the overall effectiveness of Romp n’ Roll’s pre-Grand Opening marketing programs. We’ve got a proven system to generate advance memberships and birthday party reservations before you open your doors. That and so much more.

The following table presents a historical FPR for the 6 ROMP N’ ROLL businesses that began operation in 2017 and 2018. The data demonstrates the results of Romp n’ Roll’s pre-sale marketing program designed to generate memberships and birthday party reservations prior to the unit’s Grand Opening.

Founding Members Registered on or Before Opening Day

# of Outlets who Attained the Stated Result

% of Outlets who Attained or Surpassed the Stated Result

Location 1

150

1

16%

Location 2

121

3

50%

Location 3

105

5

83%

Location 4

121

3

50%

Location 5

16

6

100%

Location 6

112

4

66%

The following table presents a historical FPR for the 6 ROMP N’ ROLL businesses that began operation in 2017 and 2018. The data demonstrates the results of Romp n’ Roll’s pre-sale marketing program designed to generate memberships and birthday party reservations prior to the unit’s Grand Opening.

Birthday Parties Reserved and Paid For on or Before Opening Day

# of Outlets who Attained the Stated Result

% of Outlets who Attained or Surpassed the Stated Result

Location 1

27

2

33%

Location 2

16

4

66%

Location 3

21

3

50%

Location 4

28

1

16%

Location 5

8

6

100%

Location 6

11

5

83%

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birthday party business opportunities
child entertainment franchise
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Romp n' Roll Franchise Information Report

This helpful 15-page report will explain our revenue sources and market criteria, what makes our kids gym franchise unique, detailed investment requirements, training and support programs, unit revenue figures, financing options and so much more.

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