Posted on Feb 24th 2020
Children’s franchises have evolved and grown steadily over several years. They are one of the fastest-growing franchise segments in the U.S.
So, what keeps parents (and kids) coming back for more?
We think we know the secret to success.
1. Early Learning Advantages
Parents now understand there is a direct connection between the teachings before school, and how kids behave and learn once they attend formal schooling.
It is these very skills which lead to developing better attention and comprehension abilities, as well as all-important social skills.
“One of the benefits of Romp n’ Roll is parents are exposing their child at a very young age to a social setting,” explains Babz Barnett, co-founder of Romp n’ Roll.
More socially confident children can experience less distress and may adjust better to leaving the home when of school age. These skills are enhanced when children are exposed to others in a creative, and encouraging venue.
Parents are now more aware that the formative years are the best time to cement the best possible outcomes for developmental success.
Early stimulation sets the way children are ‘wired’. It is this understanding which drives parents to a franchise offering the best forms of stimulus, to shape their child's overall achievements.
The result? Happier and healthier kids.
2. Complete Preparation
Constant exposure to a franchise which understands fundamental aspects of development gives young children a strong advantage.
Physical, intellectual and creative stimulation are the three building blocks parents want to see in this type of franchise.
A kid’s franchise should be a perfect storm of activities working in combination to achieve goals, or just to simply encourage movement and curiosity.
“Follow your child’s lead”, Babz continues. Encourage your child to participate and they will soon catch on to the flow of the class”, she adds.
3. We Want More
Even in times of economic insecurity, parents continue to want to spend money on their children, with certain entertainment franchises taking a greater slice.
The fact that certain forms of entertainment are more than playtime, but a developmental asset only increases the attraction.
No longer are these centers merely diluted versions of a gym as adults know them, but rather a structured, stimulating task-based educator which more and more parents desire.
4. Joining in the Fun
Young children see fun and excitement on many levels every day but what about the parents? Entering a child’s world for a parent is not only a chance to participate in development but can inadvertently strengthen their own social skills.
A kid’s franchise which allows for participation by the parents is an undeniable drawcard.
Meeting other parents, engaging with instructors, and participating in play gives parents multiple experiences they are unlikely to gain from any other part of their day.
The ability to play and learn together cements not only a further bond, but creates the one thing of most value to any parent.
5. A Commitment to Our Community
Communities thrive where there are dedicated facilities that enable children to learn and grow at every stage of life. Parents, children, and instructors all working together to enable the best possible start in life.
With franchise owners committed to offering the best in learning activities, this is a win-win for everyone.
The unique benefits of a kid’s franchise are those which offer an advantage for both the children and the parent. Let us help you give you and your child the best step forward.
Contact us via our website. We’d love to hear from you.
Michael Barnett is the Co-Founder and CEO of Romp n' Roll. In addition to leading the Romp n' Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor's Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV's Shark Tank.