Posted on May 29th 2018
Some compare opening a new business to having a baby, and we can relate.
We understand a business in its infancy needs a lot of TLC. We always feel like proud parents when someone joins our family of businesses.
And so, we look forward to congratulating you when you become the proud “parent” of a new franchise!
In the meantime, as you contemplate becoming a franchisee, take heart in a few facts.
First of all, opening a franchise is a sound business decision. Experts agree franchise-owned businesses are far more likely to succeed than small independent ventures (Entrepreneur).
Franchising is also outpacing the rest of the economic market with no signs of slowing down.
In fact, the franchise sector accounts for one out of every six American jobs. It has “outperformed the overall market” by 9.2% in 2017. This pattern has emerged since the RIFC 50 Index began tracking the franchising industry’s financial performance in 2000.
Secondly, as a Romp n’ Roll franchisee, the rewards you will reap are far richer than merely financial.
As part of a 200-strong (and growing) enterprise, you will have the pride and satisfaction of operating a business that helps children thrive and develop. What’s more, you’ll be enriching the lives of many families within your own community.
As you consider embarking on this exciting new adventure, we wanted to highlight the importance of establishing and nurturing relationships. This is a critical area to focus on during your first year of operation.
You have big dreams and goals—that’s one of the reasons you are thinking of opening a Romp n’ Roll franchise.
Romp n’ Roll is essentially a “people” business. Successfully choosing and developing the right team members will directly affect your ability to achieve your personal and professional aspirations.
You’ll also be in a position to maintain the company’s core values. Our core values are Fun, Adaptability, Service, Motivation, Communication, and Positivity.
They will guide you in finding, assembling, and managing your team. Build one that is as committed to enhancing the lives of children and parents as you are.
You won’t be alone in this endeavor. Romp n’ Roll will guide you through hiring and training, and even mentor you to become the best manager you can be.
Nurturing parents is a key element in the culture of the business. This is an important distinction that sets Romp n’ Roll apart from other brands.
While Romp n’ Roll’s comprehensive curriculum is designed to develop and advance the whole child, we meet parents’ needs as well.
Many new parents (particularly mothers) can suffer from a loss of identify. Other brands typically ignore this. In response, Romp n’ Roll’s founders created a curriculum that is “also committed to nurturing parents.”
As a new franchisee, a large part of your time will be spent developing great relationships with parents. Unfortunately, parents’ needs are all too often forgotten or downplayed when a new baby arrives.
Time and effort you need to spend on this during the first year of building your business will reap multiple benefits.
Making connections with families and treating parents as individuals will increase their own personal enjoyment in your business. You’ll be increasing customer retention, filling a void in the market, and providing a worthwhile service to adults in your community.
As with most businesses, taking an active role in the community is an important ingredient in the recipe for success.
The communal nature of Romp n’ Roll’s business heightens the importance of community interaction.
As Rachel Stender (Romp n’ Roll’s Franchise Development Director) sees it, successful franchisees “have to have a passion for the business and share that, and be a networker, be out in the community.”
New franchisees need to spend a great deal of time in the first year spreading the word about their new business.
Promoting your new business that will enhance the lives of so many families is critical.
Get involved in community activities. Reach out to mom’s clubs. Participate in charitable events. Form alliances with other local businesses. This is important for long-term success, particularly in the beginning stages.
As any new parent will tell you, having support and expert guidance from someone who’s been in your shoes makes a big difference.
We here at Romp n’ Roll will be there every step of the way. We’ll help you care for your baby so it grows up healthy and strong.
We can’t wait to welcome you to our family!
Michael Barnett is the Co-Founder and CEO of Romp n' Roll. In addition to leading the Romp n' Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor's Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV's Shark Tank.