The Importance Of Family-Friendly Franchises

Posted on Oct 9th 2018

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The Importance Of Family-Friendly Franchises

JFK once said, “Children are the world’s best resource and its best hope for the future.” As Co-Founder and CEO of a successful family-friendly franchise, I couldn’t agree more.

At Romp n’ Roll, making a positive impact on children is all about family.

It started with our own family, and our quest to find comprehensive pre-school activities for our children. That led us to developing a robust model of developmental experiences for children and families in our community. Today, we are proud of the family of franchises we have built.

The important role family-friendly franchises and businesses have played in American communities is undeniable. Let’s take a look at some of the reasons why.

Demographics Dictate a Growing Need

Families are growing in the United States. Entrepreneur reports that there are more than 73 million children living in America. What’s more, that demographic will reach 80 million in just two years. At that time, children will account for 24% of the population.

As more and more children are born, the demand for family-friendly businesses and services increases. This includes food, tutoring, clothing, gaming, party planning, early education, fitness and enrichment programs, and more.

Franchising experts agree that the childrens’ segment is growing rapidly. I can happily attest to this fact, looking at our growth over the past several years. Romp n’ Roll has expanded in tandem with the growing $550 million children’s activity/fitness market.

Another demographic that supports the need for family-friendly businesses is Millennial parents.

Millennial women gave birth to 82% of all newborns in 2016. Millennials are deeply motivated by quality of life for themselves and their families. They are dedicated to providing their children with the “best possible childhood.”

It Takes a Village

The path from childhood to adulthood is one that no child can take alone. Many people in a child’s life can impact their development. This support and influence helps position them to succeed as an adult.

Parents seek out many resources to help them raise a well-rounded human. Early childhood development, school, athletic and artistic programs and more give families the support they need.

Businesses that cater to children’s needs provide an important service to these families. Some can help a child develop cognitively, socially, and physically. Others provide fun and creative outlets. Family-friendly businesses definitely make a difference.

Making a positive impact is what motivates all of us here at Romp n’ Roll. From management to franchisees, we are dedicated to enriching the lives of kids and families.

Family-friendly Franchises Help Society

By helping families raise great kids, family-friendly businesses also help society.

The advantages of early brain development in children manifest themselves over time. According to Harvard University, early child development “lays the foundation for a prosperous and sustainable society.”

By contributing to their development, family-friendly businesses help children become productive members of society.

Today’s parents realize the importance of exposing their children to fulfilling and enriching experiences. The value of family-friendly franchises and businesses is recognized now more than ever.

Consider what one of our parent members said recently. “I will look back on Romp n’ Roll as one of the best things that I did for my kids.”

I couldn’t think of anything more important than playing a positive role in the lives of children.

Learn the importance of leaders being teachers and not just managers.


Michael Barnett is the Co-Founder and CEO of Romp n' Roll. In addition to leading the Romp n' Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor's Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV's Shark Tank.