Posted on May 9th 2018
Prime territories are available in multiple family-friendly U.S. metro areas
Romp n’ Roll franchise is focused on adding more locations throughout the United States — beginning with large metro areas on or near the Eastern coastline from North to South.
CEO and co-founder Michael Barnett says, “We are primarily looking at the suburbs of medium and large metro areas. Specifically what we want to see where we locate within that metro area is a concentration of around 10,000 kids ages zero to five in a five- to seven- mile radius. We target areas with parents who are at least middle-income.”
Romp n’ Roll franchise to focus growth on select cities popular with families
We are interested in opening Romp n’ Roll franchise centers in Eastern cities, which are known for their strong growth in families since 2000. A Forbes article, “Baby Boomtown: The U. S. Cities Attracting the Most Families,” says that as the U.S. economy has revived, birth rates may be reviving as well: “the number of children born rose in 2013 by 4,700, the first annual increase since 2007.” The article goes on to state that “new household formation, after falling precipitously in the wake of the Great Recession, has begun to recover, up 100,000” in June 2013 from the year before.
Since the millennial generation is now in their thirties — the primary years for having and raising kids — a city’s family friendliness becomes relevant to its future. It’s also important for Romp n’ Roll, as we make growth and expansion plans. We are eager to partner with entrepreneurs who want to bring Romp n’ Roll to these communities teeming with families, our target customers.
Forbes highlighted ten U. S. cities where families are flocking — four of those are in the Eastern area of the United States, our primary area for expansion focus in 2017: Raleigh, North Carolina; Charlotte, North Carolina; Atlanta, Georgia; and Orlando, Florida.
Additionally, we know that other metro areas in the Eastern half of the U.S. from North to South — including, but not limited to, Boston, New York, Philadelphia, Northern Virginia/Maryland, Jacksonville, Tampa and Miami — are ideal places to live, with new families choosing to settle in cities like these each month. A Romp n’ Roll franchise would be a welcome addition to any of these cities.
“Within the next year, we hope to add 10 to 12 new franchises to the Romp n’ Roll family, especially in these prime cities in the East. Boston, Philadelphia, Charlotte, Atlanta, Tampa — these are just some of the areas where we’d like to open Romp n’ Roll centers. While our focus this year is on these cities and others along the Eastern coastline, we welcome inquiries from any state where we are licensed to franchise,” says Michael Barnett, Romp n’ Roll CEO and co-founder. “Within the next five years, our goal is to add 80 to 100 new franchises. By 2030, we hope to be the largest company within our industry.”
The future looks bright for Romp n’ Roll. As the U.S. population continues to grow with the preschool demographic approaching 25 million by 2040, we anticipate increasing demand for the types of activities Romp n’ Roll offers. We are ready to meet the need and are poised for rapid expansion across the country.
Michael Barnett is the Co-Founder and CEO of Romp n' Roll. In addition to leading the Romp n' Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor's Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV's Shark Tank.