Posted on Jun 21st 2017
When choosing a franchise in which to invest, it’s crucial to consider what business model the franchise offers. Different business models have their pros and cons, and of course you should pick the model that best fits your personality as an entrepreneur. Romp n’ Roll uses a membership business model, in which clients pay an affordable monthly fee. The monthly tuition provides parents multiple visits to any classes they wish to attend — allowing members to create a schedule that’s most convenient for them. The membership renews automatically each month, giving franchisees a recurring revenue stream.
“The membership model offers many benefits to both franchisees and clients,” says CEO and co-founder Michael Barnett. “For franchisees, the benefits are predictable, recurring revenue and increased customer loyalty. For clients, the membership model offers flexibility, allowing them to take their children to the classes that best fit their schedules. It’s a win-win situation.”
Romp n’ Roll franchise is a kids’ enrichment and educational franchise unlike the traditional gym-, art- or music-only opportunities found in most communities. Romp n’ Roll is unique as it targets a specific demographic — children ages 3 months to 5 years — with comprehensive, research-based and developmentally appropriate gym, music, dance, science and art classes all under one roof. Parents and kids can have fun together while learning and developing skills that prepare them for school.
Keep reading to learn how the membership business model benefits you as a Romp n’ Roll franchisee.
Preparing for cash flow is paramount for any successful business. With Romp n’ Roll, cash flow becomes smoother and more predictable — thanks to our proven business model. Our customer memberships operate on an auto-renewing monthly membership, automatically charged to the credit card on file. This model creates predictable, recurring revenue for franchise owners and allows our staff to focus on retention and customer acquisition, rather than renewing existing members.
Unlike many other franchises, your cash isn’t tied up in inventory with Romp n’ Roll. We do sell some souvenirs and other branded items, but the bulk of revenue comes from services. Your staff won’t need to handle receivables or worry with collections. Our members pre-pay for all services we provide. This lets your staff put more energy toward creating an enriching, fun experience for children, providing the services that set us apart from the competition.
With a membership model in place, Romp n’ Roll customers are more likely to make frequent visits to your gym. Parents have already paid for the services in advance, which takes much of the work out of deciding to visit. They can pick the times that work best for their schedule, not having to worry about the cost of individual visits.
What’s more, the recurring revenue model gives clients the epitome of superb customer service. The membership cost is automatically renewed on a monthly basis until the member decides to stop payment. Parents and caretakers can start and end their membership at any time. With an online portal that enables members to sign up from their smartphone or desktop, the entire experience is built around efficiency and ease.
“A highly loyal customer base is crucial for long-term business success,” says Romp n’ Roll co-founder Babz Barnett. “Our business model combines the best in customer service with the pinnacle of children’s educational enrichment experience. Loyal customers mean predictable revenue, as well as the potential for referrals to other parents and caretakers of young children. The Romp n’ Roll business model is designed to maximize both customer retention and growth.”
In most communities there’s huge demand from young families for the services Romp n’ Roll offers, and there’s no direct competitor. With the population of children younger than 5 expected to increase, Romp n’ Roll represents the chance to capitalize on a growing industry. Romp n’ Roll is focused on rapid growth and expansion this year, especially targeting communities in the eastern half of the United States.
Michael Barnett is the Co-Founder and CEO of Romp n' Roll. In addition to leading the Romp n' Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor's Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV's Shark Tank.