Posted on May 23rd 2017
Families across the nation are looking for high quality kids’ activities — and Romp n’ Roll franchise is the perfect solution for what they’ve been seeking. Romp n’ Roll is a kids’ enrichment and educational franchise unlike the traditional gym-, art- or music-only ones found in most communities.
“There’s high demand and little competition for the type of kids’ activities we offer,” says Michael Barnett, Romp n’ Roll co-founder and CEO. “We’re unique in that Romp n’ Roll targets a specific demographic — children ages 3 months to 5 years — with comprehensive, research-based and developmentally appropriate gym, music, dance, science and art classes all under one roof. Parents and kids can have fun together while learning and developing skills that prepare them for school.”
Romp n’ Roll is focused on growth and expansion this year and is initially targeting markets in the eastern half of the United States. We recently opened our first franchise in the state of Florida in Winter Garden. Marie Simmons, Winter Garden’s owner, says that starting her Romp n’ Roll business has exceeded her expectations. She opened with 100 founding members.
“We have been extremely busy from the minute that door opened,” Marie said. “It’s been great. The community had a really good response to it and every person that has come in seems to love it, so we’re really happy at how things are going.”
Children’s franchises are big business for several reasons. Generally speaking, parents will always spend as much as they can afford on their kids, despite the status of the economy.
“I always hesitate to say that we’re recession-proof,” Michael says, “but I do think it’s fair to say that there are always going to be little kids in this world and parents who want the best for them. They will invest in their socialization and their entertainment and their education. I think that there’s always going to be a market for our services.”
That market will only become more in demand during the next few decades because the total number of children in the U.S. is expected to increase to more than 80 million by 2030. Even more impactful to Romp n’ Roll franchise owners is that the population of children under age 5 (our target market) is expected to reach almost 25 million by 2040.
Some of our competitors occupy the children’s fitness center industry space. Insofar as we offer fitness-related classes and activities, Romp n’ Roll stands to benefit from this $550 million industry. It has fared well over the past five years, and now, as parents have more disposable income, and a greater concern for their kids’ overall health in the wake of a rising childhood obesity epidemic, demand for gym, dance and movement activities will continue to rise.
We offer more than movement-oriented classes, though, and touch other industries. All of our curricula is scientifically based and created to offer the highest quality of education to our customers. We also provide some drop-in child care services, as well as summer camps and birthday parties. All of these industries are thriving and will continue to grow as the U.S. birth rates increase and parents continue to seek quality enrichment activities for their children.
Michael Barnett is the Co-Founder and CEO of Romp n' Roll. In addition to leading the Romp n' Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor's Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV's Shark Tank.