Posted on Mar 2nd 2017
In the children's franchise space, Romp n' Roll franchise stands out as unique. We serve a narrow market with a wide range of offerings, offer creative research-based and developmentally appropriate curriculum and are committed to providing consistently excellent customer service. No other brand in our industry comes close to Romp n' Roll in these areas.
Many other franchises in the kids' enrichment and education industry broadly serve children of all ages (well into their teens), yet may only focus on one offering - gymnastics, for example.
Unlike our competitors, we target a specific demographic - children ages 3 months to 5 years - with comprehensive, research-based and developmentally appropriate gym, music, dance, science and art classes all under one roof. Parents and kids can have fun together while learning and developing skills that prepare them for school.
For our co-founders, Michael and Babz Barnett, this aspect was crucial to Romp n' Roll's beginning. As parents of young children themselves who desired these types of classes for their own kids, Michael and Babz were disappointed at the offerings in their hometown of Richmond, Virginia. So, they set out to create a place for kids and their parents, which offered a wide variety of high quality classes led by enthusiastic, well-trained instructors and held in a clean, safe, whimsical environment. Romp n' Roll’s first location opened in October 2004. Today, Romp n’ Roll has more than 110 locations in multiple countries.
"We serve children 3 months through 5 years old and that age span is just vast when you're talking about development," explains Jenneane Snyder, Vice President of Operations. “The most important things that will happen in a child's life happen in those first five years. We know we have a big responsibility to make sure we’re presenting our classes in appropriate ways. So, we put a lot of research into our curriculum development. This is where art meets science. It’s play and it’s fun, but there’s a science to this. Those are the two things that work hand-in-hand.”
Each week, a different theme brings to life our curriculum. One week you may learn about superheroes and the following week you may explore outer space. Our themes inform every aspect of the child’s class experience.
“We tie the literature we read, the songs that we sing, the background music that’s playing, the activities we perform and the art projects we create to the week’s theme. There’s a different theme each week of the year,” Jenneane says.
Our curriculum is so creative, varied and comprehensive that your child could participate in Romp n’ Roll from infancy to kindergarten-age without ever repeating a class!
“If your child skipped around, went to all different classes, at all the different age ranges and different themes, you could very well start at three months and leave when you turn six and never have taken the same class twice,” Jenneane adds.
At the heart of any great business is happy, repeat customers. At Romp n’ Roll, that isn’t just lip service. We take customer service very seriously.
“Our customer service really sets us apart,” says Babz Barnett, co-founder of Romp n’ Roll. “We are committed to nurturing parents. Often, they lose their identity — especially Mom — when that baby comes and they can feel lost. So parents have a place to go that is not only great for the child, but is also great for the grown-ups and nurturing for the grown-ups. Our customer service model doesn’t really exist in the other brands. We’re a lot more nurturing.”
We offer >a membership model that provides the most flexibility in the industry. Most of our centers offer unlimited monthly visits on whatever schedule the parent chooses. Our competitors allow children to attend one class per week, always at the same day and time. Today’s busy parents appreciate the flexibility and value of our membership program.
In most communities, there’s pent-up demand from young families for the services Romp n’ Roll offers and there’s no direct competitor.
Michael Barnett is the Co-Founder and CEO of Romp n' Roll. In addition to leading the Romp n' Roll management team, Michael is an active member of the International Franchise Association, the National Association for the Education of Young Children, and serves on the Board of Directors for Connor's Heroes and Juniata College Center for Entrepreneurial Leadership. He and his wife, Babz, were featured on the first season of ABC-TV's Shark Tank.